About NANAYOKI
NANAYOKI was born from a simple but powerful belief: no matter how many times you fall, rise one more. Inspired by the Japanese proverb Nanakorobi Yaoki — “fall seven times, stand up eight” — we’ve built our brand around resilience, reliability, and relentless performance. At NANAYOKI, we don’t just assemble high-performance PCs — we craft systems that reflect the perseverance and ambition of the people who use them.
We’re a small, dedicated team of builders, creators, and PC enthusiasts. Every system we build is crafted with care — not on an assembly line, but by people who genuinely love what they do. Whether you’re gaming competitively, creating content, or stepping into PC building for the first time, we’re here to power your journey with something that lasts.
Our Mission
Built With Purpose. Engineered With Passion.
At NANAYOKI, we’re on a mission to make powerful PCs accessible, personal, and truly exciting. We combine expert craftsmanship with a beginner-friendly builder experience — so whether you're building your first rig or your tenth, the process feels smart, smooth, and empowering.
Building a PC should feel exciting, not overwhelming. That’s why we’ve created a fun, intuitive part selection system that takes the stress out of specs. We break down complex compatibility, guide you every step of the way, and help you build with confidence — no tech degree required.
Whether you're a gamer chasing frame rates, a professional editing 4K content, a home user looking for reliability, or building an AI workstation with serious horsepower — NANAYOKI caters to every need. No matter your skill level or purpose, we’re here to deliver a system that fits your world perfectly.
- ⚡ Performance that’s tested and reliable
- 🧠 AI-assisted build intelligence for compatibility
- 🎨 Full customization — style meets specs
- 🛠️ Hand-assembled, stress-tested, and shipped with care
💡 How Computers Work
A PC is made up of multiple components working together. Here’s a simple breakdown:
🧠 CPU (Processor)
The CPU — or Central Processing Unit — is often referred to as the brain of your computer. It handles all the calculations, logic, and instructions that keep your system running. Whether you're opening a browser tab, running a game, or editing a video, the CPU is executing those commands. A powerful CPU improves responsiveness and ensures smooth performance across both everyday and demanding tasks. CPU performance is measured in core count, clock speed, and architecture — and it directly impacts tasks like multitasking, compiling code, or gaming FPS.
🎮 GPU (Graphics Card)
The GPU — or Graphics Processing Unit — renders everything you see on your screen, from images and video to animations and 3D graphics. It’s critical for gaming, video editing, 3D modeling, and AI work. Dedicated GPUs have their own memory (VRAM) and processing power, which frees up the CPU and enables smooth visuals, higher frame rates, and support for higher-resolution displays. Some GPUs also support hardware acceleration for tasks like streaming, encoding, or AI model processing — making them essential in creative and technical workflows.
🧬 MOBO (Motherboard)
The motherboard is the spine of your computer — the main circuit board that connects every component and lets them work together. It distributes power, enables communication between the CPU, RAM, storage, and GPU, and determines which parts are compatible with your system. Many motherboards come with built-in features like Wi-Fi, Bluetooth, and audio, eliminating the need for extra expansion cards. Choosing the right motherboard ensures your PC is stable, upgrade-friendly, and future-ready. Form factor (like ATX, mATX, or ITX), socket type, and chipset are key specs that affect expandability and performance features.
⚡ Power Supply (PSU)
The Power Supply Unit (PSU) converts electricity from your wall outlet into usable power for your computer's components. It’s often overlooked but is critical for system reliability. A high-quality PSU provides stable power, protects against surges, and supports future upgrades. Wattage, efficiency rating, and modularity are key factors to consider when choosing a PSU. Modular PSUs also help with cleaner cable management, and choosing the correct wattage prevents system crashes or failure during high load.
💾 Storage (SSD/HDD)
Storage is where your files, applications, games, and operating system are saved. Solid State Drives (SSDs) are lightning-fast and offer quick boot times and instant file access, while Hard Disk Drives (HDDs) offer larger storage capacity at a lower price. Many users combine both — an SSD for speed and an HDD for mass storage — to get the best of both worlds. M.2 NVMe SSDs offer even faster speeds than standard SATA SSDs and are ideal for gamers and professionals needing instant access to large files.
📦 RAM (Memory)
RAM (Random Access Memory) is your computer’s short-term memory. It temporarily stores active data your system needs for smooth multitasking. More RAM allows you to run more programs at once without slowdown, and higher-speed RAM can improve performance in memory-intensive tasks like gaming, 3D work, and content creation. It’s one of the easiest and most impactful upgrades you can make. Factors like frequency (MHz), capacity (GB), and latency (CL) affect how well your system handles workloads — and dual-channel setups are often preferred for optimal speed.
❄️ Cooling (Fans / Liquid)
Cooling systems maintain safe operating temperatures for your components. Air coolers and case fans are standard and effective, while liquid cooling offers lower temps and quieter operation — ideal for high-performance or overclocked builds. Proper cooling extends the lifespan of your hardware and ensures consistent performance during gaming, rendering, and heavy workloads. Good airflow, case ventilation, and thermal paste application are also critical factors in maintaining optimal temperatures.
🖥️ Case (Chassis)
The PC case holds everything together — literally. It houses and protects all components while also affecting airflow, aesthetics, and cable management. A good case provides easy access for upgrades, supports good ventilation, and fits your motherboard and GPU sizes. From minimalist designs to RGB showpieces, your case is where function meets personal style. Cases also vary by size (ATX, Micro-ATX, Mini-ITX) and features like tempered glass panels, dust filters, and radiator mounts for custom cooling setups.